To be considered spam, one of the criteria is that the message is transmitted by electronic mail with the primary purpose being a commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose).
This does NOT include a transactional or relationship message, such as one you would receive from a company where you have purchased and/or used services.
So, if you have recently signed up for a service and/or previously signed up for a service, you may still be getting e-mail from the company and it would not be considered spam. Most likely they informed you via their online terms of service that they would send you messages as a result of your service request.
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