Mobile App Privacy

The Application Privacy, Protection, and Security Act of 2013 (APPS Act) is one of several possible bills and strategies the government may review this year to address the collection, use, storage, and sharing of end user data.

Much like SOPA last year, this legislation, if formally proposed, may be met with a lot of attention.

The overall goal is to give end users control over their data and information. End users have a right to know what information is being collected about them and how it will be used so that they can decide whether or not to provide any data and / or to use a website they are using.

While most website owners may be in agreement with providing end users with this information, their opposition is focused on how to deliver the message. The regulations may place unreasonable burdens on website owners, especially small business owners, if there are technical implementations that are needed at a large expense.

Stay tuned to this legislation throughout the year to see how far it progresses and if you will need to take any steps for compliance.